As the editorial team behind your association’s digital publication, you’re the engine that powers every issue. From sourcing stories and interviewing subject-matter experts to wrangling deadlines, you’re the pros! But if your publication has gone digital (or is headed that way), there are some helpful tips you might not have considered yet.
We specialize in layout and design for both print and digital periodicals, and we keep current on best practices for both types. There are some things that stay the same whether printing or publishing digitally. Editorial calendars, writer’s guidelines, and production deadlines remain part of planning any publication. But the following three areas are important to consider when publishing solely online.
Embrace Interactivity with Purpose
Digital pubs perform best when they make the most of the medium. When you’re not bound by the limitations of print, you can embed video interviews, photo galleries, clickable ads, and more.
But the key is to plan for interactivity early. Don’t wait until the design stage to suggest an embedded video or interactive infographic. Let your designers know early on so that we can allocate space and have the necessary lead time to create any extras.
Archive Past Issues for Easy Access
Your digital publication is a long-term asset, and readers often want to reference previous issues. Make sure your past issues are easily accessible to them! Whether you host them on your website or on a digital platform through Bonotom, you need an accessible archive.
Bonus: We can create a cohesive archive layout as well as a searchable index page to elevate the reader experience for your members.
Don’t Be Afraid to Evolve the Format
One of the best parts of digital publishing is the flexibility. It’s true, consistency is important for branding. But small format tweaks or design enhancements can improve readability and engagement. Maybe you consider breaking long articles into “snackable” parts with easy-to-share quotes. Or perhaps you try adding anchor links for easier navigation within the platform. What about A/B testing calls to action, or even personalizing the reader experience with dynamic featured content?
We work with many clients and have seen many iterations of creative digital publications. We’re happy to share what’s working for others and recommend design updates that enhance your pub without straying from your brand.
The capabilities—and possibilities—of digital publications continue to evolve. With some research and a little extra planning, you can create an engaging publication that wows your members.
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