Publishing Trend 1: AI-powered tools

Artificial intelligence has touched nearly all industries over the past year, even making its way into everyday life. The publishing sphere is no exception! Take ChatGPT, for example. From planning all the way to proofreading, the chatbot can assist publishers with the click of a button. AI has already made a major impact on the publishing industry, and it’s only going to increase in 2024.

As excited as people are about AI, the public is still concerned about AI’s potential impact. Tools like ChatGPT can be helpful if used correctly, but it still has its limits. For publishers, plagiarism and incorrect information should be top concerns regarding AI. Consider how AI may fit into your publishing workflow, but always research to ensure you are putting out accurate and quality content.

Publishing Trend 2: Going digital

The rise of smartphones, tablets, and e-readers has made digital publishing a significant force. In 2021, Pew Research reported that more than 8 in 10 Americans get their news from a digital device. In 2024, even more readers are expected to embrace digital formats, so publishers need to adapt.

While digital consumption is preferred for many, it’s not about replacing your publication completely. Instead, it’s about strategically mixing print and digital platforms. This can start with cross-promoting across channels to reach a wider audience. To keep up in 2024, consider using your publication as a premium experience for your audience. Offer in-depth articles, exclusive interviews, and high-quality visuals that complement your digital offerings.

Publishing Trend 3: Personalization is key

The future is data-driven, so there is no excuse to not cater to your audience’s unique needs and values this year. With the bulk of information consumption going digital, people are overwhelmed with messages—many of which are irrelevant to them. Consider this an opportunity for your organization to hit the audience interest target by tailoring content for your readers.

Take the time and resources to conduct surveys about your audience’s interests, preferred reading formats, and desired topics. This feedback will help you better understand your audience and inform your content creation and personalization strategies. By acknowledging their needs and offering them choices, you inspire loyalty and engagement that translates to long-term success.

Publishing Trend 4: Embracing inclusivity

Inclusivity is no longer optional! It’s now an essential building block for effective communication and lasting impact. Readers are increasingly seeking diverse voices, stories, and perspectives. Publishers are recognizing the importance of inclusivity, not only in the content they produce but also within their organizations. In 2024, the success of publications will rely on the ability to serve the diverse needs and interests of their members or supporters.

Focusing on inclusivity will foster a sense of belonging and enhance the overall appeal of your publication. By amplifying a wide range of voices, publications will resonate with a larger audience. In short, readers want to see themselves in the content they consume.

Accessible design is also becoming a more integral part of the publishing landscape. Ensuring everyone has an equal opportunity to access and engage with your publication will lead to richer content and a better reader experience. Organizations should strive to resonate with every reader, regardless of background.

Publishing Trend 5: Authentic trust-building

Merriam-Webster’s 2023 Word of The Year was “authentic.” While trends come and go, authenticity will always remain a staple for organizations. According to GWI, the number of Americans who distrust the media has increased 24% since 2020. The rise of AI mentioned earlier has made it difficult to determine real from fake. Additionally, readers are more wary of “fake news” and misinformation due to information overload. This is why being transparent with your audience is vital!

In 2024, publishers should focus on credibility to foster a genuine connection with audiences. Fact-checking, ethical sourcing, and clear communication with readers are essential in maintaining trust among readers. Trustworthy organizations will connect with readers and help them make informed decisions.

These trends are just a glimpse into the exciting future of publishing. Ready to boost your organization’s publishing strategy for 2024? BonoTom is here to turn your goals into reality. Contact us today to get started.